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CHECKLIST: Craft analytical, persuasive business text

1) KEYWORDS

Choose topics that are trending or newsworthy. Check Google News.

Create a list of required keywords to highlight. Rank them by importance and underline them.

2) RESEARCH, CONCEPT, AND OUTLINE

Identify the audience (a company may have multiple target groups; consider three distinct segments).

Define your concept. Perform rapid keyword research and gather five sources. Highlight key ideas and concepts.

Articulate the concept in one clear sentence to demonstrate understanding. Do not restrict yourself to the provided data; think creatively. Your ideas should inform strategic direction.

Create a catchy title.

Develop an outline with the structure below before writing.

3) WRITE IT AND DELIVER (Timebox: 30 minutes)

Lead with a single, clear point at the top. Readers often skim headlines, so the opening should communicate the primary persuasive purpose.

Revise the outline as you write; keep it current and organized.

Use transitions between points to improve clarity.

Employ simple, clear, and international language.

Prefer single words over phrases where meaningful (e.g., “utilized” → “used”).

Avoid slang, clichés, and overly aggressive sales language.

Do not lie; think expansively, but remain truthful.

Write for experts on advanced topics while explaining concepts as if the reader has no background.

Eliminate unnecessary words; rewrite long, wordy sentences.

Highlight key findings (with methodologies) versus external source facts.

Emphasize impact and “wow” factors; explain trends.

Add emotion and build a connection. Align with the target audience and the company’s stance.

Do not include political content, racism, profanity, or content that could harm the company. Personal opinions should be omitted.

Proofread; seek a second opinion if possible.

Anticipate client edits; avoid over-attachment to the draft. Strive to produce iteratively, aiming for updates approximately every 30 minutes.

At the end, review keywords to ensure they are fully integrated.

STRUCTURE: DESCRIBE > EVALUATE > RECOMMEND

Intro: News Facts — Who, What, When, Where

   One concise sentence.

Analysis (Body): News Analysis HOW (1, 2, 3 or WHY (1, 2, 3))

   How 1 (or Why)

     Most Important Point (placed early)

     Supporting details/facts

       Include quantitative data, dates, locations, numbers, ratios, and terminology

   How 2 (or Why)

     Most Important Point

     Supporting details/facts

     Transitional words: Also, Additionally, Furthermore, However, etc.

   How 3 (or Why)

     Most Important Point

     Supporting details/facts

Optional Conclusion: Opinion or Recommendation